Joni Jaakkola

Joni Jaakkola is an all-rounder in stamina at work and in wellbeing. In 2010 he left an engineering career and, together with his wife, nonfiction author Kaisa Jaakkola, founded the coaching company Optimal Performance. Soon after, Optimal Performance Center opened in the heart of Helsinki, where Joni and his team help people find practical tools for energy, both at work and outside it.

Having coached thousands of people, Joni is known for a humorous, firm and warm style that makes research available to everyone. His talks combine evidence with years of ground-level coaching experience. He is himself the father of two young boys, a gig worker and the managing director of two companies, so he also knows from the inside what a hectic everyday life feels like.

Joni's book Väkevä elämä — a wiser mind, a stronger body — captures his philosophy of how anyone can combine healthy habits with a meaningful life. He tailors each talk to the occasion and the audience, in Finnish or in English, and offers concrete tools, clear knowledge and the spark that helps people take the first step, and the next, towards a meaningful and energetic life.