Elias "Mäksä" Mäkinen

Elias "Mäksä" Mäkinen has been making content since his teens, and over the years his videos have been watched more than 25 million times. He has built his career as a media entrepreneur and has spent recent years at the front as TikTok and short video became a major phenomenon in Finland too.

In five years as an entrepreneur, Mäksä has helped many companies and organisations build some of Finland's most followed TikTok accounts. He has shown that short video is not only entertainment for young people. It is a strategic channel for growing sales, attracting new employees and giving a brand a new kind of credibility.

In his talks Mäksä breaks the myth that TikTok is only dance videos or light entertainment. He shows that, done properly, it is an effective way to get an organisation's message to the right people, often more efficiently than through traditional channels. He speaks clearly and practically about how content is planned, how targets are set and how teams are committed to those targets.

Elias is also known for the courage to challenge his audience. He does not repeat worn-out marketing mantras. He asks why communication is so often aimed only at senior management. In his view real influence often comes from reaching the team around the decision-maker. When the team gets excited, it wants to carry the message forward inside the organisation.

A wider audience also knows Mäksä from television. He competed in the 2024 season of Diili, where his bold and idea-rich performance drew a lot of attention. That experience made him still more visible as a speaker and sparring partner who understands the realities of business and can connect them to creative communication.