Nata Salmela

"There is power in community, and together we make things happen."

Nata Salmela is an entrepreneur, professional influencer and speaker whose mission since 2011 has been to advance equality and clear a path by her own example. She encourages people to seize opportunities without worrying about norms or other people's opinions. Nata is known for the slogan ruoka, raksa ja raha: food, building sites and money. That is what Nata Salmela is made of.

Nata became known through the lifestyle blog White Trash Disease, chosen as Finland's best lifestyle blog. She has more than ten years of experience in digital content marketing. Her background includes work as a product manager in fashion, a producer in a media house, and a PR and concept designer in communications and marketing agencies. Today Nata's content reaches nearly two million Finns a month on Instagram, TikTok and her blog.

As a speaker Nata is sharp, humorous and fast. Large stages do not frighten her, and she is equally at home in smaller rooms. Her performing career began on a school stage. Since then she has spoken at company events, in schools from primary level to university, and at fairs including Habitare, the Spring Fair, the Detached House Fair, Build and Renovate, the Book Fair and the Travel Fair. Training and talks have been commissioned by clients including DNA, YIT, A-lehdet and Otavamedia.

Nata has conceived, written, produced and hosted some of Finland's most listened-to podcasts, including Mamma betalar, Ysistä viiteen and Raksaa ja Fiksaa. As a nonfiction author she has opened everyday questions of money and working life in Halparuokakirja (2017), Raha. Missä se kasvaa ja mihin se katoaa? and Työ. Miksi siellä käydään ja mitä siellä tehdään?, the last two with Jasmin Hamid.

Nata's talks wake people up. They leave with new angles and a practical grip on social marketing, sales, entrepreneurship and personal brand, and the energy does not send anyone to sleep.