Jenni Ahokas

Jenni Ahokas is the founder of the cosmetics brand Smuuti Skin and CEO of Beautyko Import Oy. As an economist she first brought Korean brands to the Nordics and the Baltics, until she saw a gap: young people had no exciting, desirable K-beauty on offer. Smuuti Skin launched in January 2023, and in three years the brand has sold more than three million products.

Beautyko Import was founded in 2019 and works from Helsinki. In 2024 turnover was 7.9 million euros, with a staff of seven. Smuuti Skin products are already in more than a thousand stores in the Nordics, and about 40 percent of sales come from export markets in the Baltics and the Nordics. The first big international customer was H&M Beauty in Sweden, Norway, and Denmark. The brand is also in Lyko and Kicks, and in Finland it is sold at Prisma, Sokos, K-Citymarket, and Tokmanni, among others. In spring 2025 Smuuti Skin opened the UK and made a collaboration collection with Sanrio's Hello Kitty. The same year Jenni was first named young entrepreneur of the year in Helsinki and in October Young Entrepreneur of the Year by the Federation of Finnish Enterprises.

Jenni is the face of her own brand, and that has been the core of the growth. Early in product development the community could influence things such as packaging on social media, and that direct link to consumers has stayed as volume has grown. Jenni, who moved from Oulu to Helsinki, talks honestly on stage about the everyday of growth: sales, range, the team's capacity, and what the pace feels like when there are few people doing the work.

As a speaker, Jenni Ahokas turns her own experience of brand building, social media, retail, and internationalisation into concrete lessons. She appears in Finnish and English. The talks suit growth-company seminars, retail and brand events, and days where people want to hear what a customer-led consumer brand looks like in practice.