Kati Huusko-Viikilä

Kati Huusko-Viikilä is a strategist of commercial leadership, a non-fiction author, and a doer. She speaks on the B2B growth questions companies are struggling with right now: leading sales, the collaboration of sales and marketing, clarity in commercial work, growing customer relationships, and modern B2B sales.

Kati's work focuses on the structures and leadership practices of commercial growth: how organisations build consistent ways of working that actually deliver. The approach rests on a strong background in commercial leadership roles and on work with executive teams and boards. She is known for a practical grip, strategic thinking, and an ability to turn complex phenomena into clear wholes.

As a speaker, Kati's aim is to shake inherited ideas about leading sales and commercial work. The world around us is changing, but the way B2B sales is led has not kept up. The book Monikanavaisen myynnin johtaminen (Kauppakamari), published in spring 2024, grew from a wish to bring Finnish sales a view of leading the whole commercial system. Leading sales is not only leading sellers. The book is the first Finnish guide to using the Revenue Operations (RevOps) model.

Kati has appeared at the Business Festival tour, Winter of Sales, Nordic Sales Enablement, Professio Finland's ChatGPT event, and the Northern Glow business event. Feedback praises her energy, a clear structure, and concreteness.

"The best set of the year. A massive amount of substance was pressed into a tight whole that woke curiosity."

— Myyntikollektiivi

"An endlessly clear and good whole. Even though the subject was familiar, a clear presentation and a skilled speaker made a new insight possible."

— Summa Collective

"I got new insights into a changing sales situation and how to take them to my team. An excellent story of sales leadership, paced beautifully."

— Makatemia