Saana Rossi

Saana Rossi is a working-life expert and non-fiction author who works as a speaker, advisor, and active content creator. She is known for her insightful approach to developing working life and for her ability to inspire change.

Saana has 20 years of experience in HR, recruitment, and communications across industries. She has worked in a listed company awarded as the best workplace in Finland and Europe, including as the executive responsible for people’s success. Today she consults companies on developing leadership, culture, and growth.

In 2018 Saana was the first in Finland to be named Recruiter of the Year. Her debut book Rekrytoija was published in 2020, and in 2025 came 12 väärää ajatusta työelämästä, written with Johanna Huhtamäki and chosen by Kauppalehti among the year’s most interesting business books. Saana can also be heard on the entertaining working-life podcast Tyhmä työ.

Saana’s mission is clear: to help companies and individuals build a better working life. She believes successful organisations are born from the courage to challenge old ways of working and to build a culture in which people can flourish. That is why she does not settle for inspiration alone: her talks offer practical solutions and direct questions that challenge everyone to consider what we can do better already today.

As a performer Saana is energetic, relaxed, and practical. As a host and moderator she brings dynamism, warmth, and situational awareness to conversations, which makes the audience feel part of the discussion. She is not afraid to go to the core, but she does it in a way that inspires rather than frightens. Saana brings to every occasion the energy, authenticity, and insight that get listeners thinking about working life in a new way — and, above all, acting.